It sounds like incoming CIPR president Lionel Zetter has professionalism at the top of his agenda. But I’m even more intrigued by some comments from outgoing president Tony Bradley in an as-yet unpublished interview with two students for Behind the Spin magazine.
Talking about his travels and the lessons learnt, he spoke about the high regard for UK public relations beyond these shores. (He didn’t mention this, but the large numbers coming to study the subject in the UK support his argument).
The US has the largest body of PR practitioners; the practice and its academic study have largely been American creations. Is it possible that little Britain still has some lessons to teach others? I suspect there are, and will revisit this theme from time to time.
Behind the Spin will be available early next month.