I’ve just sent some mock exam feedback to students by email. Guess which service is used by over 90% of them?
Hotmail. (Of these, the overwhelming majority use hotmail.com and only 5% the new hotmail.co.uk address). The next most popular email provider (9%) is the university’s own service. Yahoo, Google and all others don’t get a single user among this small sample. Hotmail is clearly still a runaway viral marketing success among young people.
My niece, who has started at another university, tells me she’s grown out of MySpace, loves Facebook, doesn’t like Bebo, and hasn’t heard of Blogger.
Even the smallest, most informal surveys can throw up interesting results and challenge our assumptions. I must get out more…