No publicity, mind

1 Dec

It started here as another exercise in word of mouth on behalf of a South African winemaker. Now it’s gathering major news headlines and is threatening to become a ‘brilliant-marketing-but-bad-for-business’ case study. Let’s hope for Thresher’s sake it’s not Hoover all over again.

3 Responses to “No publicity, mind”

  1. James Barbour 01/12/2006 at 2:34 pm #

    Great PR, but unlikely to be Hoover all over again. It’s only really worth 7.67%, which is a nice saving but unlikely to bankrupt the company.

  2. James Barbour 01/12/2006 at 2:37 pm #

    Doh! 6.67% …

  3. Simon Wakeman 01/12/2006 at 9:44 pm #

    Having read this I think it still has shades of Hoover about it:
    http://news.bbc.co.uk/1/hi/business/6198828.stm

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