It started here as another exercise in word of mouth on behalf of a South African winemaker. Now it’s gathering major news headlines and is threatening to become a ‘brilliant-marketing-but-bad-for-business’ case study. Let’s hope for Thresher’s sake it’s not Hoover all over again.
3 Responses to “No publicity, mind”
Leave a Reply Cancel reply
The author
My tweets
- @pete_BRFC @officiallydale @BRFC_Shop Any update on pay-on-the-day for away fans? 4 weeks ago
- Here’s Samson, Sidney and a bit of Brian sheltering from the rain today. Rupert is camera shy. #CommsPets https://t.co/PaKQ4mdCCP 1 month ago
- Just about to experiment with some February content in class. #feb22sdc https://t.co/VJjvk7Nvex 3 months ago
- Feeling down? Teach a class of students: it'll be funny and surprising. Warm up exercise: Letter from Leeds. Studen… twitter.com/i/web/status/1… 3 months ago
- I've downloaded CIPR Connect app and logged in. Just a thought @cipr_global: why not take a leaf from American Expr… twitter.com/i/web/status/1… 4 months ago
My latest Instagram photos
No Instagram images were found.
Content
Academic Behind the Spin Books Branding Business Campaigns Careers Celebrities Consultancy Consumer Corporate communications Crisis education and training Marketing Media Media relations Online PR People Personal Politics PR history Profession Publishing Social media Spin Students Uncategorized Web/Tech Weblogs Writing
Great PR, but unlikely to be Hoover all over again. It’s only really worth 7.67%, which is a nice saving but unlikely to bankrupt the company.
Doh! 6.67% …
Having read this I think it still has shades of Hoover about it:
http://news.bbc.co.uk/1/hi/business/6198828.stm