New age of responsibility

20 Nov

I don’t disagree with a word Jeff Jarvis writes in today’s Media Guardian (on the new rules of transparency and the changing world of media relations):

The one lesson I would like to give PR people is that their ability to have a direct relationship with their constituencies also brings them a new responsibility: in the age of the link, when we can click straight to the source for information from companies, politicians, or governments, what we find had better be complete, open, honest and reliable, no longer obscured behind the gauzy window of PR and flackery.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: