Here are the winners of this year’s student media awards. Now consider the context. Guardian editor Alan Rusbridger, speaking at Leeds University last Friday, placed newspapers in the context of Web 2.0. That’s a crowded competitive landscape and a threat to the traditional newspaper.
Some PR students don’t like studying journalism. Others don’t get the opportunity (old media or new media). Yet the future is already here: more and more news (Ian Hargreaves calls it ‘ambient news’), but less and less investigative journalism. Politicians don’t get held to account and PR practitioners hold all the cards. I confess this thought troubles me.
PR Studies 
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