I am grateful to Trevor Cook and Lee Hopkins for gifting us a useful guide to social media (in pdf format).
Blogging clearly has a place in here because of its role in assisting conversations. But podcasting? It’s questionable whether podcasting belongs in a guide to social media. It’s broadcasting for the people, so to that extent it belongs in Web 2.0. But a podcast is closer to a finished publication than a rough draft for collaboration purposes, and it isn’t evident to me how the technology assists conversation.
Yet the most interesting social media tool of all is missing from their guide. Wikis – which are collaborative by design, and which have very clear applications in knowledge and project management. Had their guide been offered in a wiki, we could have offered amendments and suggestions. So let me record this request for the second edition.