The term public relations has been in use for a century. But for all of this time, people have in reality been conducting private relations. Not in the sense of illicit, but rather as discreet relations. Even today, the media can make a big story out of the normal conduct of these discreet relations. Newspapers should beware: public relationships will mean an end of the privileged access to information granted by most organisations to the media.
We are now entering a new era of public relationships. There are public networks such as LinkedIn championed by Simon and Alex, who have both used blogging to build personal-professional networks and advance their careers. And there’s the example of Paull, who is turning his global blogging network into a world tour and then into a new life.