One phrase equity

4 Sep

More praise for Tesco. CorpComms magazine reports on the retailer’s community relations initiatives, and Naresh Ramchandani in Media Guardian explores the meaning (free registration) of the firm’s slogan ‘Every little helps’ (‘perhaps the most ingeniously modest slogan ever written’).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: