One phrase equity

4 Sep

More praise for Tesco. CorpComms magazine reports on the retailer’s community relations initiatives, and Naresh Ramchandani in Media Guardian explores the meaning (free registration) of the firm’s slogan ‘Every little helps’ (‘perhaps the most ingeniously modest slogan ever written’).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: