I see my university is advertising for a ‘news officer’ (I’m on leave so I’ve not discussed this with anyone).
I like the title: it acknowledges the importance of news to any organisation, and distinguishes ‘news’ from ‘press’ or ‘media’. A university has to think of many stakeholders and the news media are not necessarily first and foremost among these (though they remain important).
Yet I’m surprised that we’re asking for ‘an energetic, creative journalist’ to fill this vacancy. For one thing, this large university doesn’t train journalists, but it does have a strong reputation for public relations education. A previous postholder had been a local newspaper reporter, but she subsequently graduated from one of our professional PR courses – and is now working in communications management. Shouldn’t we practice what we teach?