There’s so much good advice for new PR practitioners posted on blogs, and even a few sites dedicated to just this purpose. There’s even some trenchant criticism of PR graduates. I welcome it all and find that it helps to keep my teaching grounded.
Karen Russell sounds surprised by some of this criticism and links to a helpful ‘seven habits’ opinion piece written for PR graduates. It reminded me of something, so I re-read If by Rudyard Kipling. You need to update his masculine Victorian imperialism into the much more feminised world of the twenty-first century workplace – but it remains the best of its genre and surprisingly appropriate to the challenges of a job in public relations.