London has several advantages as a financial and commercial centre. Among these are the English language and its location – you can be in contact with the Far East in the morning and the United States in the afternoon. (There’s a strong case in favour of London as the world’s PR hub.)
But does this time advantage lie elsewhere in the asynchronous world of online communications? Has it passed to Australia? I raise this possibility because of the consistently excellent Corporate Engagement blog produced by Trevor Cook and Jackson Wells Morris colleagues in Sydney. (There’s a lot of competition, but it would receive my vote as the most compelling PR blog in the English-speaking world.)
Clearly the credit lies with this team’s energy, connectedness and clarity of thinking. But they have a unique advantage over the many other outstanding PR blogs (to select a few more of my current must-read recommendations, travelling west: Neville Hobson, Stuart Bruce, Kami Huyse, Todd Defren).
They’re a day ahead of the rest of us. They have the advantage of the old-style daily newspaper: we read their thoughts when we’re freshest, in the morning. Does the remoteness of Australia help to foster this output: is a greater value placed on digital communications?