Sell out or sign of the times? (Or perhaps just an unfortunate snapshot). But today’s highlighted jobs on UK Press Gazette are, as you can see, PR jobs. Or rather, media relations jobs.
There’s nothing new in experienced journalists preferring the better pay and prospects in PR (I recall thinking PR was ‘money for old rope’ way back when; I now know how wrong this assumption was). But are we reaching a point when PR and corporate communications might be the only alternative to a risky life as a freelance writer? If so, is journalism the best training for a career in PR? What do PR degrees offer over and above journalism and media relations?