Only yesterday, Drew B was raising his eyebrows at James Warren being considered an expert on podcasting (what, no blog or podcast!).
I receive my copy of PR Week a day later (I’m well outside London). Here’s what I learn about James Warren from this issue: he’s quoted in the media analysis article on podcasting alongside Drew B(envie) and Antony Mayfield – whose name is misspelt. He’s cited and has his photo on a news story ‘Weber Shandwick constructs podcasting studio’. And he has a double page article in the Weber Shandwick magazine that falls out of my copy: ‘Coming to terms with losing control’.
We still don’t really know what expertise he has with blogs and podcasts – but he’s certainly done well with some good, old-fashioned media relations tricks.