I must be cautious in what I say, but the omens are good. I seem to be hearing from more employers keen to recruit PR graduates than I hear from graduates desperately seeking work. So the economy appears favourable for the class of 2006 (some of whom are already hard at work after the shortest of summer breaks).
But Trevor Cook has another perspective having just met up with two young PR achievers. ‘You could hardly pick a better time to be starting on a career in PR in my view. With the arrival of social media, massive new opportunities are opening up for people who understand communication.’