On the upside, this leads to some spectacular early ‘hits’: letters in national newspapers, feature articles in Behind the Spin, blogs etc.
On the downside, it often makes me feel like an alien visitor from planet grammar struggling to explain myself to generation text. That’s why I need help.
I most often receive it from employers. Now here’s support from a graduate student Stacey Dickens, who’s in her first job – as a public relations copywriter.
She’s updated a style guide for her employer, North Lincolnshire Council. It’s an impressive piece of work. Fun, too: she advises against using ‘stakeholder’ as this could be assumed to mean ‘someone who is nervous around vampires’. But it’s not just about words and grammar: it’s about the importance of clear communications to an organisation’s mission.