I know the issue seems to have been debated a thousand times, but what IS the real value of blogs?
There seems to be a noticeable distance between bloggers and non-bloggers. When I told my friends and family about my guest editing stint here, I was greeted with blank faces all round. And if I’m honest, I think although I’ve always considered myself reasonably technology ‘savvy’, I wasn’t really aware of blogs until about six months ago.
People are still raving about the value of blogs in PR, but if blogging has had its heyday and could be on its way out, how much value does it really hold if joe public still doesn’t know about them? Reading the industry mags, specifically PR Business, you’d think blogging was going to take over the world.
I think PROs hooked on the blogosphere can sometimes be in danger of becoming too enveloped in its potential. Controversial comments on a blog about PR, certainly! I am very aware that blogs are a great tool for communicators undoubtedly, but I think its value is sometimes in great danger of being exaggerated.