Will Hutton, writing in The Observer, celebrates the 150th anniversary of Sigmund Freud, the father of psychoanalysis. In doing so, he challenges Freud’s present-day detractors.
Freud’s thinking has been influential in creating the world we know – and the work we do. This was explored in a BBC documentary called The Century of The Self.
Freud’s nephew (twice over), Edward Bernays, was the self-proclaimed father of public relations. And Freud’s great-grandson, Matthew Freud, is a prominent PR consultant in the UK. (His father Clement was a Liberal MP; his uncle Lucian is the painter). Matthew Freud is married (dynastically) to Rupert Murdoch’s daughter Elisabeth.
PR Studies 
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