There’s another way. One of our students had a letter published in a national newspaper on Monday. The letter criticised the rudeness of employers who don’t reply to application letters. A risky strategy, you’d think, but one that may pay dividends. As a result of the letter, a very high profile organisation has contacted the university to offer this student an interview.
Blogging is a great way to build a network, but the media remains the quickest shortcut to celebrity (or notoriety). Blogging hasn’t killed media relations. Why should it? Television didn’t replace the radio, nor has the internet replaced TV. Students and practitioners simply have more channels to master and a more complex media mix to map out.