First there was Stephen Davies, the Sunderland PR student who launched a blog, acquired great technical skills and developed a network in rapid time. Next stop? A placement at LEWIS PR in London.
Now there’s Erin Caldwell, the final year Auburn PR student who established a blog, learnt some skills and worked a network. She then went one better, establishing an edited group weblog. Now she’s been hired by Edelman’s Washington DC office. Here’s how her boss describes this coup: ‘We decided Erin was head and shoulders above the competition before we met her.’ That’s personal PR.
I find it very easy to write about these two because neither is a student of mine. I’m very impressed with both, though I’ve never met them. That’s social media.
Note two more similarities. LEWIS and Edelman are perhaps the two PR consultancies most active in blogging and social media (though I praise Hill & Knowlton too). And Philip Young and Robert French both get it – they’re blogging PR profs.