Conversation good, spam bad. So the question is, how do you initiate the conversation? It’s a vital question for PR students and practitioners.
At the point I took part, 100% of us in Morgan McLintick’s poll agreed that ‘PR is spam central’.
Jeremy Pepper’s a role model. A PR practitioner who’s always willing to give back, through his blog and by mentoring students. Yet even he has his limits, as he writes in Forward. If even Pepper’s losing patience, then there’s clearly a need to rethink your first approach. Think before you send…
PR Studies 
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