It’s good to see Neville, Philip and David are all hard at work on Sunday dissecting John Lloyd’s the truth about spin in the Financial Times. (Me, I’m lightly at work…)
I find it a fair account of the symbiotic relationship between journalists and PR practitioners. And I agree that in a consumer democracy there is in effect a courtroom negotiation involving public relations and journalism in reaching ‘the truth’. (Yet some academics reject the advocacy role of public relations as unethical.)
Truth isn’t always simple and plain (the concept of The Truth is chillingly Orwellian). That’s why I thought Cristina Odone was being naive, and why I think Chris Edwards’s challenge to high-minded PR is unfair.
Since posting this I’ve seen the Euston Manifesto (http://eustonmanifesto.org/joomla/index.php?option=com_content&task=view&id=12&Itemid=1). ‘We stand against all claims to a total – unquestionable or unquestioning – truth.’ Hear hear.
An American tale
I recently applied for and received my complimentary copy of CorpComms, the magazine for the corporate communicator, and found it to be a great read. I had seen it billed as a great alternative to PR Week, but I wouldnt agree. Its m…