Having kept a solitary blog going (in one form or another) since 2001, I have some experience of this genre.
Having failed to establish PR Studies as a group weblog for all my academic colleagues, I know that there are great barriers to overcome (not least, the ‘not invented here’ issue) in establishing a team effort.
Does this matter when links, comments and trackbacks can allow discussions to flow freely? We can all connect and disconnect at will, so why try to create a club? Is aggregation the answer, as with this impressive team effort from Hill & Knowlton? Or is there a place for a group effort that is moderated and edited? I’ve signed up as a contributor to Forward and I’m delighted to find that the PR student who initiated this project retains control of the timing and content of contributions. It makes sense to me, and I promise I won’t tell Scoble and Israel about it.