Morgan McLintic discusses various metrics for assessing blog influence – and gains plenty of useful comments on the issue. At its heart is the question ‘does size matter?’. We’ve always known in public relations that talking to the right people was more important than talking to the most people.
Or, to put it another way, how do you judge what’s a happy family? By the number of children, aunts and uncles? Or by some other measure of coherence and shared values/jokes/stories?
Corporate blogs will be asked to define their influence as a means of measuring ROI. Luckily, this doesn’t apply to personal blogs.We’re answerable to no one but ourselves.