Urban Splash has generated a blaze of publicity for its reinvention of the back-to-back as the ‘upside down’ house (also reported on BBC Radio 4 this morning).
There’s an element of hype in this (using the overnight queue to build buzz; and how many buyers as distinct from investors can pay now and move in 18 months when the homes are ready?), but it’s a strong narrative. First, it’s a new take on the tired concept of the two-up, two-down terrace house; and second, it shows that there is strong market demand for the type of housing the government has begun to demolish under its Pathfinder programme.
PR Studies 
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