Reintermediation

6 Apr

Drew B writes about the lack of blogging and social media skills amongst PR practitioners. Why does this matter?

Neil MacLean hints at some compelling (but confidential) data showing that his travel industry clients receive more bookings from search engine enquiries than as a result of media articles (though it’s hard to separate out media effects in a clearcut way).

2 Responses to “Reintermediation”

  1. David Phillips 07/04/2006 at 10:09 am #

    Almost 23 million people in the UK visited a search engine in January 2006, representing 84% of the Internet population. This means that the population has a form of ‘conversation’ with the Internet. Not a person but a series of machines. They try to persuade the machines that make up the Internet to provide them with information. They try to get the Internet to respond to specific and personal need.
    This is a two way ‘conversation’ but only one person involved and half of the UK population do it every month.
    The figures, from Nielsen NetRatings, indicates that the retail sector benefits most from search engines, garnering the greatest number of people clicking-through from the likes of Google, Yahoo, MSN and Ask. The UK Internet population clicks on over half a billion links on search engines every month.

  2. Ellee Seymour 10/04/2006 at 8:30 am #

    I can see I am going to spend a very long time reading all your blogrolls. My family is already complaining and call me a blog bore. How do you manage to do all this, as well as campaign, run a business, and be a husband and father. I didn’t think men could multi task.

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