Nigel Bogle of the BBH advertising agency is profiled in the Media Business section of The Guardian (free registration). This caught my eye: he calls the next big thing ‘the age of engagement’ and cites the independent film Sideways as an example of how consumers may become engaged in the future (in that case to choose Pinot Noir over Merlot wine).
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- So refreshing to have other eyes looking for fresh insights from #ThisWeekinPR. Thank you @greenbanana - and for us… twitter.com/i/web/status/1… 1 week ago
- @marcelkl Keep on... running, learning, writing, meeting, doing. Prepare yourself for peak performance in your 30s. 1 week ago
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- @jgombita I know. I just hope ours isn't too prosaic a world for her! 2 weeks ago
- @Sheena_Thomson That’s a lesson for public relations too. Hope for the best, but prepare for the worst! #PowerAndInfluence 3 weeks ago
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