Nigel Bogle of the BBH advertising agency is profiled in the Media Business section of The Guardian (free registration). This caught my eye: he calls the next big thing ‘the age of engagement’ and cites the independent film Sideways as an example of how consumers may become engaged in the future (in that case to choose Pinot Noir over Merlot wine).
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- A @leedsbeckett #PR graduate alerts me to some paid and voluntary #prstudent #placement opportunities working on th… twitter.com/i/web/status/1… 4 weeks ago
- Thinking who I know in Canada. Good start to the match @jgombita @priyabates (despite the penalty). #FIFAWorldCup 2 months ago
- I’m lecturing at 1pm and teaching straight after. Trying to recall when I last ignored an England World Cup game (m… twitter.com/i/web/status/1… 2 months ago
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