Sideways glance at the future

30 Nov

Nigel Bogle of the BBH advertising agency is profiled in the Media Business section of The Guardian (free registration). This caught my eye: he calls the next big thing ‘the age of engagement’ and cites the independent film Sideways as an example of how consumers may become engaged in the future (in that case to choose Pinot Noir over Merlot wine).

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