Sideways glance at the future

30 Nov

Nigel Bogle of the BBH advertising agency is profiled in the Media Business section of The Guardian (free registration). This caught my eye: he calls the next big thing ‘the age of engagement’ and cites the independent film Sideways as an example of how consumers may become engaged in the future (in that case to choose Pinot Noir over Merlot wine).

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

%d bloggers like this: