It’s a new metaphor to me – public relations is like a submarine: covert but powerful. This essay provides a useful analysis of how PR helps make the news:
A good flatterer doesn’t lie, but tells his victim selective truths (what a nice color your eyes are). Good PR firms use the same strategy: they give reporters stories that are true, but whose truth favors their clients.
It also correctly identifies that public relations is a particularly potent tool for small business, who often can’t afford to advertise.
Thanks to Corporate Engagement for the link.