We argue that communications is a vital part of organisational success. Some even argue that it creates wealth. So here’s a problematic case study.
A rugby team formed from the best players from Britain travels to New Zealand to compete with the Southern Hemisphere’s finest. They take the celebrated Alastair Campbell as PR adviser. Yet they lose – on the pitch and in the press. (It seems even this muddy, unglamorous sport now suffers from player power).
Ben Wilson was recruited to work alongside Alastair Campbell on this tour. He gives his account of the experience in today’s Observer. You have to agree with Campbell’s comment that ‘life’s too short, no one died and the world has moved on.’