We argue that communications is a vital part of organisational success. Some even argue that it creates wealth. So here’s a problematic case study.
A rugby team formed from the best players from Britain travels to New Zealand to compete with the Southern Hemisphere’s finest. They take the celebrated Alastair Campbell as PR adviser. Yet they lose – on the pitch and in the press. (It seems even this muddy, unglamorous sport now suffers from player power).
Ben Wilson was recruited to work alongside Alastair Campbell on this tour. He gives his account of the experience in today’s Observer. You have to agree with Campbell’s comment that ‘life’s too short, no one died and the world has moved on.’
PR Studies 
Wealth is negative as well as positive. I don’t claim added value is always positive, that is up to the organisation and its ambitions … but reading Ben’s comment we are all the richer… new values … added wealth … real PR.
Interesting piece Richard, though of course the Lions is the cream of British and Irish players 🙂
TM
Bad mistake of mine (I know how badly this goes down in Ireland, Tom). I heard Sports Minister Richard Caborn only this morning saying that he hoped young Asian footballers would end up ‘playing for Britain’ (NB not England, Scotland, Wales et al).