Brendan Hodgson’s late night glimpse into the future of PR manages to be simultaneously sensible and insightful.
He doesn’t quite address the nagging question I have, though. What are PR consultancies for? What service do they provide that cannot be delivered by marketing managers, in-house PR teams, HR directors, legal advisers, management consultants and the others encroaching on the vital sphere of communications.
Surely the answer isn’t outsourced media relations. Not even in 2005. His answer appears to be to act as consultants to chief communications officers. Possibly.