When good turns bad

17 Oct

Relationships involve knowledge. In the case of media relations, the PR practitioner should know something of the journalist’s interests and the publication’s style. No knowledge is no good.

How do you gain this knowledge, beyond reading and watching all you can? Journalist Chris Edwards thought it odd that a press release distribution service would ask for his qualifications. Is he quite up to our press releases? (Link noted via Mutually Inclusive PR.)

Tip to practitioners: check out a journalist’s blog (and aim to keep out of it…) And make good use of Google searches.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: