That headline’s gratuitous: it’s the (brilliant) title from a recent Telegraph Saturday magazine article (not online) on sexual health.
I use it to introduce the theme of the next issue of the PR student magazine, Behind the Spin. The editors (I’m one of them) are looking for student articles about health awareness campaigns. Drink driving; blood donation; quitting smoking; anti-obesity; sexual health. Your proposals are needed now; finished articles by early December.
Articles from the current issue are appearing on the Behind the Spin blog and the magazine has been sent out to CIPR student members and contributors. Take a look.