I’ve had several discussions with colleagues on how to illustrate public relations, in books, magazines and in teaching tutorials (the discussion could also consider PR blogs).
I take an old-fashioned print journalist’s view and tend to think in words, not pictures. Think how few books on PR are well-illustrated (Stuart Ewen’s PR! is an exception, but his illustrations are drawn from history and advertising). Think how most presentations/proposals are formed in words. Most PR outputs are words, not pictures (though a balance is needed).
Consider two books by Wally Olins (both from visual arts publisher Thames & Hudson). ‘Corporate Identity’ (1989) is lavishly and appropriately illustrated, as befits this visual subject. ‘Wally Olins on Brand’ (2003) reverts to text, with black and white photographs adding little to the subject matter.
Where can I go for lessons on turning ideas into images?