Articles like this (Does your business need PR?) tend to raise some important issues. For example, is there more to PR than press releases?
Yet the discussion of the role of public relations in growth businesses neglects one thing: every individual and every organisation is doing public relations whether they know it or not. The question should be how you manage your public relations, and what it aims to achieve.
I’m still surprised that the successful experience of two iconic growth businesses – Microsoft and Google – is not more widely discussed in articles such as these. Public relations first, advertising last (if at all) is one lesson they teach us.