The wages of spin

24 May

The barriers to entry are low; fixed costs are minimal; fees are high; and services are in demand. So why is it so hard to make a profit out of public relations consultancy?

They won’t thank me for the reminder, but Tim Dyson and Andrew Smith were well-established PR consultants when I entered the business (this was back in the late 1980s when most of the students I now teach were just being born). Both have posted some thoughts on this problem: Andrew Smith focuses on timesheets and billable time – and Tim Dyson points to a possible way forward.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: