The barriers to entry are low; fixed costs are minimal; fees are high; and services are in demand. So why is it so hard to make a profit out of public relations consultancy?
They won’t thank me for the reminder, but Tim Dyson and Andrew Smith were well-established PR consultants when I entered the business (this was back in the late 1980s when most of the students I now teach were just being born). Both have posted some thoughts on this problem: Andrew Smith focuses on timesheets and billable time – and Tim Dyson points to a possible way forward.
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