An hour long Channel 4 Dispatches programme this evening claimed to reveal the inside story of the true level of media manipulation and deception in the recent election campaign.
Its two main claims: that the Labour party orchestrated a letter writing campaign ‘to bypass the national media’. (According to the programme, ‘the writing of fake letters was official Labour policy’). And that it packed media photo opportunities with ‘endorsers’ (party supporters posing as ‘real people’). The subliminal message was one of anti-Americanism (since pseudo-events, public relations and fake elections were invented in the US).
Presenter Jenny Kleeman was likeably naive, but the shocked and horrified tone of this programme just will not do since the programme was based on the biggest deception of all. Its reporter posed as a Labour party volunteer and brought a hidden camera into work.
PR Studies 
Jenny’s outlook was deliberately constructed to be naive and with this approach she can be shocked and outraged at the ‘con’ that Labour seem to be pulling. Her reactions are designed to provoke feelings of righteous indigination that we in this country are very happy take part in. It might be more accurate to describe the programme as a pseudo-documentary.
Well said, Dami.