As someone who happily interchanges phrases such as buzz-, viral- and word-of-mouth marketing (but who welcomes discussion of the topic because it inevitably introduces the concepts of trust, credibility and dialogue) here’s an article on Five Common Misconceptions About Buzz Marketing from one of the subject’s key authors, Emanuel Rosen. It’s a good read.
The author
My tweets
- A @leedsbeckett #PR graduate alerts me to some paid and voluntary #prstudent #placement opportunities working on th… twitter.com/i/web/status/1… 1 month ago
- Thinking who I know in Canada. Good start to the match @jgombita @priyabates (despite the penalty). #FIFAWorldCup 2 months ago
- I’m lecturing at 1pm and teaching straight after. Trying to recall when I last ignored an England World Cup game (m… twitter.com/i/web/status/1… 2 months ago
- #CommsPets take two https://t.co/hzB6MUvnvk 3 months ago
- #CommsPets. Keeping them here while I muck out. https://t.co/H89f8n3ePw 3 months ago
My latest Instagram photos
No Instagram images were found.
Content
Academic Behind the Spin Books Branding Business Campaigns Careers Celebrities Consultancy Consumer Corporate communications Crisis education and training Marketing Media Media relations Online PR People Personal Politics PR history Profession Publishing Social media Spin Students Uncategorized Web/Tech Weblogs Writing
PR Studies 
Leave a Reply