As someone who happily interchanges phrases such as buzz-, viral- and word-of-mouth marketing (but who welcomes discussion of the topic because it inevitably introduces the concepts of trust, credibility and dialogue) here’s an article on Five Common Misconceptions About Buzz Marketing from one of the subject’s key authors, Emanuel Rosen. It’s a good read.
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- What a year it's been for #prstudent #bestPRblogs. @UlsterPRStudent named as top university for student blogging… twitter.com/i/web/status/1… 1 week ago
- @sequins16 Thank you. I'm a believer too, obviously, but it's a pity that new voices struggle to get heard as there… twitter.com/i/web/status/1… 1 week ago
- #prstudent #bestPRblogs has been especially strong in recent weeks. But I'm calling an end next Thursday (before Ea… twitter.com/i/web/status/1… 1 week ago
- @PR_Place @jessicapardoePR We published this guest post on the topic last year: prplace.com/blog/posts/201… 2 weeks ago
- Here's my pick of #prstudent posts in #CommsSchool and #bestPRblogs. (Scroll to end). prplace.com/blog/posts/201… 2 weeks ago
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