Questions for consultancies

16 May

Michael O’Connor Clarke’s series on The Seven Deadly Agency Types is building to a damning indictment of lage PR consultancies – and the clients who hire them. All the more so because O’Connor Clarke writes as an insider.

His types so far are: The Classic Sweatshop; The One Trick Pony; and The Behemoth.

Andrew Smith, another insider, shares some of these concerns and considers the ‘small is beautiful’ paradox of consultancy service.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: