Michael O’Connor Clarke’s series on The Seven Deadly Agency Types is building to a damning indictment of lage PR consultancies – and the clients who hire them. All the more so because O’Connor Clarke writes as an insider.
His types so far are: The Classic Sweatshop; The One Trick Pony; and The Behemoth.
Andrew Smith, another insider, shares some of these concerns and considers the ‘small is beautiful’ paradox of consultancy service.
PR Studies 
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