PR professionals have picked their favourite publicists for The Independent (via Mark My Words). True, it blurs the distinction between PR and publicity, but this often seems to me to be more of an academic-world than a real-world distinction. Who gets results? and what works best? are important questions, to be followed by is it ethical? and is it sustainable?
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PR Studies 
I broadly agree with your point about the value of distinguishing between PRs and publicists. I was also struck by the people the Indy asked – look at their clients and they are mostly either lifestyle brands or pop stars, rather than the widget-makers and service sector organisations who provide the bread and butter work for most of the PR operations studied by academia.
Why the media just doesn’t get PR
Thanks to Richard Bailey I’ve had a chance to read this article in The Independent where a number of PR people get to nominate who they think are the best PR people.
The problem with the article is that all of the PR people interviewed are…