I’m enjoying the style and tone of this new PR blog (‘an ongoing look into public relations from an entry level standpoint’). Yet it will be a hard balancing act to keep it interesting while avoiding humiliation or embarrassment to his employer, clients or media contacts.
Here’s the conundrum. PR consultancy is high profile: there are some high calibre individuals who become rich and famous as a result of their efforts. Yet most PR jobs (certainly in the UK) are within organisations (large and small, public, private and not-for-profit), not in the consultancy sector. Employment trends are against careers in consultancy.
Yet of the PR bloggers linked on the right, I can only think of one notable exception (Tom Murphy) to the following rule. Excluding the few academics and journalists, they’re all consultants.