Election google

The party political campaigns have hardly begun, but already message familiarity is creeping in.

The Conservatives are keeping tightly on-message. Here’s a Google search result for Michael Howard’s much used phrase ‘hard working Britons’ showing how his party is sticking to the script. Yet this phrase is only a variant of Gordon Brown’s ‘hard working families’, a favourite of his for much longer. Yet talk of ‘hard working families’ is not limited to the Labour party.

Less than four weeks to go to May 5. Is it long enough for target audiences to hear the messages politicians are keen to communicate?