In praise of press releases

7 Apr

The humble news release may be unfashionable, but there are more reasons to persist with them than media relations alone.

My colleague David Phillips has found that the news release (a time-critical, text-based document) can give a temporary boost to search engine rankings. He found that his news release about a new report rose more quickly up the Google search rankings than the report itself.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: