It takes time to build momentum for a campaign. But once built, it can become unstoppable.
The Institute of Public Relations was founded in London as long ago as 1948, so it’s been a long journey. But growth in membership numbers and training revenues is forcing a move, and it’s now received its royal charter.
This will encourage many more of you to join. It will compel me to sign up for continuous professional development (CPD), rather than pursuing continuous amateur development (CAD).