The problem of payment

8 Feb

A PR consultancy has been rightly condemned for paying for favourable media mentions. In my comment to this post at PR Machine, I suggest it’s the agentry aspect that separates Max Clifford from the rest of us in the PR business (though he’s no doubt happier with the money he earns).

There’s a parallel debate in the UK over the independence of certain hotel guides, sparked by the one that does not solicit payments for placement. They’re right: it is a matter of trust. Can we trust the media to be independent; can we trust public relations to be transparent?

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