Chavs and chav nots

5 Feb

Everything I’ve seen recently about British fashion house Burberry has ridiculed or criticised it for going downmarket. Here‘s one example. The counterblast comes from a ‘business of fashion’ magazine (not online) in yesterday’s Financial Times.

When Rose Marie Bravo took over at Burberry in 1997 nobody gave her a prayer. Here was a woman from the Bronx … who said she was going to turn around a fine old British institution which for as long as anyone could remember had been selling tweedy suits to the mothers of middle England and trench coats to Japanese tourists. She had no chance.

Since her arrival the company’s valuation has increased from £200m to £2bn. Some turnaround. Could the mockery of Burberry come from old-fashioned British snobbishness?

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