Correction

My apologies to Charisma PR for repeating a mistake published by PR Week (see this post).

It’s quite clear from the Charisma PR news release that the task of the new consultancy is to help shed the Channel Islands’ image as ‘heaven’s waiting room’.

I know as a teacher that it’s tempting to knock down an Aunt Sally for effect. The problem comes when the image you’re knocking down sticks in the mind and replaces the true message you’re trying to get across.