When to exclaim

It annoys students when I prohibit the use of exclamation marks in public relations writing. They feel it removes impact from their copy. I feel that exclamation marks should be reserved for phrases you exclaim, such as Help! or Stop thief!

I’ve used them in the previous two post titles. Rachael uses six in her final paragraph. I don’t want to cramp her style, but I should have a quiet word with her.