I was quickly put right when I once expressed bewilderment about the discrepancy between the (many) column inches devoted to Apple and the company’s (small) market share. But Apple’s a brand, I was reminded.
This has been a good week for Apple, a brand and an innovator (read The Economist for a good perspective on the news).
The same publication has also noticed that Korea’s Samsung has become a consumer electronics brand.
PR Studies 
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