Give a little bit

We’re told this is the year of the volunteer. Our students all seek unpaid work placements in order to gain work experience. Though this is not necessarily for a ‘good cause’, it establishes the concept of mutual benefit.

Experienced PR practitioners also have the opportunity to give some of their time and energy. One organisation that promotes this is The Media Trust, which ‘helps charities communicate’. It’s backed by Weber Shandwick and several media organisations.