We must all wonder why we’re going through the motions when we dutilfuly send a batch of cards out each Christmas. And yet, this year, I’ve valued receiving them more than ever. What about you?
Could it be that the post is devalued through the lack of personal letters in the rest of the year? Who looks forward to bills and bank statements? And we know that email has been devalued through overuse at work and abuse by spam.
The PR consultant who aims to send a hand-written note of thanks or acknowledgement each week was onto something. When new media becomes so easy, we begin to appreciate the old art of handwriting over again.