PR consultants tend to be optimists (at least in public), but this multi-country survey of the state of the industry is interesting. It claims that technology has replaced healthcare to become the fastest growing sector (having lost this position three years ago following the bursting of the dot com bubble). Overall, confidence appears to be returning to the industry.
Via Drew B and PR Week.
Confidence returns to PR
Thanks to PR Studies for a link to a member news item on the site of the International Communications Consultancy Organization, which reports on a multi-nation study that serves as